Social Media, So What? Assessing the Impact of Blogs and Social Media


This webcast has the following formats available for download: Please right-click and select "save as" or "save link as". If you need help in viewing these files, please see our help section

Download MP3 [25.4 MB]

About this Webcast:


18 September 2009


Sandra Gonzalez-Bailon, Stefan Niggemeier, Evgeny Morozov, Richard Allan


Theorists such as Yochai Benkler have suggested that the accessibility and inherently social nature of Web 2.0 tools such as blogs, social networking and wikis mean that we might expect them to enhance our democratic freedoms through the opening of new channels for debate and collaboration.

Academic research suggests that such new opportunities have not been equally taken up, and that in many areas, new social media are simply being used by old 'elites'. At the same time, blogs and social media are having significant effect in enhancing accountability and transparency, particularly in repressive regimes like Burma and China.

This session asks whether we should be so quick to dismiss the socially egalitarian and politically democratic potential of social media or whether there might equally be more mundane but significant social impacts which have so far been ignored.

The Oxford Social Media Convention

This is part of a series of recordings from the OII's Oxford Social Media Convention, held at the University of Oxford on 18 September 2009.


We are grateful for sponsorship for this event to


44 mins

Embed codes allow you to place this video in your website or blog. For more help on using these codes, please see the Help & FAQ section